Loyalty programs
Loyalty programs, sponsored by retailers and other businesses, offer rewards, discounts, and other special incentives as a way to attract and retain customers.
Example
The supermarket chain’s enhanced loyalty scheme will apply across all Morrisons locations, including convenience stores and Amazon purchases.
Naff
Lacking taste or style
Examples
It is absolutely naff.
That pants looks naff.
Make one’s day
To make one feel very happy
Example
You’ve just made my day!
Clear off
To go away
Example
If you don’t like it, clear off.
Play both sides of the fence
To be Undecided or unwilling to take a position
Examples
Dont play both sides of the fence because one day your leg is going to get caught trying to get over on the other side.
He plays both sides of the fence.
Park money
to invest money, funds in a stock, bonds, etc.
Examples
More investors are seeking to park their money in an off-shore location.
Where to park money?
Foundations are used to park money.
Talk tripe
Talk nonsense
Examples
She is talking tripe as usual.
People talk a lot of tripe about fashion.
Not hold another’s breath
Not make someone feel anxious.
Example
I personally believe that it will be delayed they say January but I wouldn’t hold your breath.
Also-ran
Loser; someone in a competition who is unlikely to do well or who has failed
Examples
The once popular food empire had become an also-ran company.
To some an amateur means an incompetent or also-ran, and to others it means an idealist.
English Journalistic Gems 